Friday, October 1, 2010

Coverqueers

While maneuvering a giant plastic carriage through the vast rows of a big box store, I stumbled upon an aisle of queer women. The Covergirl makeup section displays larger-than-life photos of Ellen Degeneres, Queen Latifah, and Drew Barrymore. I'm wondering, is this an intentional marketing strategy to turn lesbians into Covergirl consumers? Or did Proctor & Gamble not realize the obvious? I mean, there's Ellen. No explanation necessary. There's Queen Latifah, who most of us figured was not straight long before she was recently outed by the paparazzi. Then there's Drew Barrymore, who is quite open about her bisexuality. So, ladies, in support of the Covergirl queers, we might consider expanding our cosmetics purchases beyond mint lip balm.

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